《JIN》（《金》）外籍人士在中国生活、工作、文化体验和思想交流的平台，不论你生活在哪座城市，我们的杂志将成为外籍人士的“无生活方式落差的社区”，成为母语为非汉语读者必备的娱乐活动、休闲购物的生活指南，让外籍朋友能够生活的更好。同时，用丰富的内涵和多元的文化积极影响中国的高尚群体。

JIN magazine is a platform for expatriates ( European/ American/ Japanese) living in China and enabling them to exchange their experiences of life, work, culture and thoughts. Our objective is making JIN as a "community where you won't feel differences of your life-style" no matter which city you live in China, as a necessary recreation and shopping guide for non-Chinese speakers and making them live better. We hope that JIN could influence the middle-class Chinese in a positive way with its rich connotation and diverse cultural elements.